Scheduled Training Courses
28/05/2012
28/06/2012
27/07/2012
28/08/2012
28/09/2012
29/10/2012
28/11/2012
28/12/2012
This training course can also be run on request as a One to One or a Classroom Booking.
Overview
Introduction To Publicity And Marketing
Course Introduction
To provide an introduction to Advertising & Promotion as part of the Marketing Mix and enable delegates to review current strategy. This workshop is designed to provide solutions for developing cost effective advertising campaigns that really do work.
Who Should Attend Introduction To Marketing And Publicity Training?
Those who are new to marketing and publicity and need to establish the relevant audience and attract their attention.
Benefits From Attending The Training
- Know about the 5 stages to creating successful publicity
- Discover 3 things to get right in order to have impact
- Learn about positioning
- Be able to pick a style that works
Course Contents
- Setting objectives
- Who are your target audience
- What to say and how to say it
- Creating a headline
- A. I. D. A.
- The difference between a feature and benefit and which one motivates.
- Positioning
- Image
- What are the key elements of the marketing mix?
- What we mean by product positioning.
- Identify effective communication channels.
Duration: 1 Day
Course Code: SSS02
Related Courses:
- Managing Key Accounts | Duration: 1 day | Code: SSS05
- Interpersonal Effectiveness | Duration: 1 day | Code: SSG18
- MS Publisher | Duration: 1 day | Codes: ITG01 | ITG02
*BESPOKE COURSE | Course Duration, Level & Duration: Depends On Content & Individuals